AT ICARUS we have proven, powerful systems & workshops to help move people towards their goals. STARTING WITH CHANGING PEOPLES MINDSET THEN strategy & VISION to process mapping & Marketing ANALYSIS. 

BUILDING OUT AN ORGANISATIONAL MINDSET

We move individuals, teams, and organizations from a self-focus to the results focus of an outward mindset. 

Our Strategic Partner, Arbinger provides training, consulting, coaching, and implementation tools that move individuals, teams, and organizations from the default self-focus we call an inward mindset to the results focus of an outward mindset. Our programs and methodology are based on 45 years of research in the psychology of human behavior and motivation, and more than 35 years of experience working with organizations worldwide.

How is this different?

Most training and consulting solutions attempt to improve results by helping people adopt new behaviors. Most of these approaches do not achieve the desired results because they fail to go far enough. That is, they try to change behavior without changing what drives behavior: mindset. Without a change in mindset, newly adopted behaviors won’t stick and results will suffer. Arbinger is the world leader in transforming mindset. We uniquely work at a level others acknowledge but are unequipped to change.

Many aviation organisations are already using the Arbinger models and tools in their business, such as, Boeing, Northrop Grumman, Raytheon, US Air Force, Singapore Air Force, Lockheed Martin, the Israel Air Force.

INTERGRATED IMPLEMENTATION

Strategic Planning and Ongoing Implementation

We lead the business strategy to inspire and challenge the business, formulating sales strategies and company governance. As a team we assess the performance according to a number of key performance indicators (KPIs) to assist the executive team measure performance against strategic priorities and plans. These metrics are reviewed and test their relevance to the strategy every 90 days.

The unique Icarus partnering model gives you the power of a virtual senior team – skills, networks, vision, experience, energy – without the significant capital investment and cash flow burden that this would normally bring.

STRATEGIC BUSINESS PLANNING

Facilitated Strategy Workshops

Objective: A facilitated day for company boards, executive teams, management and company owners. It is created for the purpose of generating alignment, focus and momentum. Furthermore it helps teams think, plan and build out an ongoing 90 day management process. This program has been developed by an experienced master facilitator of the global organisation EO (Entrepreneur Organisation) Strategy Summits. Successfully delivered to more than 40 countries globally, generating outstanding results.

Outcomes:

•    An immediate programme for your company.
•    A motivated, aligned and empowered   executive team.
•    Core values for your team to leverage   every strategic decision.
•     Identified your company’s dangers,     opportunities and strengths.
•     A one page business plan that includes your company’s vision and mission, a prioritised list of top objectives and measurable goals.

FULL MARKETING ANALYSIS

Market Investigation

A. Conduct a market analysis: Current market situation? Who are the company’s competitors? Where and why are they successful, and where have they encountered problems?

B. Analysis of the current marketing strategy: Research competitors and the history of their products to gain a thorough understanding of the situation. Strategies they have employed and where possible their competitors.

C. Analyse current audience: Who is the company trying to reach? What are the ages, occupations, geographic locations, social status, economic status and perceptions of its audience?

D. Define problem areas.

E. Identify target audience: Consider what demographic would be an appropriate target audience.

F. New strategies: Solutions to each issue and unique ways to reach these new audiences. Create clear connections and present new and specific ideas that will have a genuine impact on the company’s bottom line.

G. Executive statement summarising the project and proposed solutions

improve business with emaps

Process Training Workshops

You use business processes every day and you may go through the same steps each time you generate a report, resolve a customer complaint, contact a new client, or overhaul an engine. You've likely come across the results of inefficient processes too. Unhappy customers, stressed colleagues, missed deadlines, and increased costs – these are some of the problems dysfunctional processes can create. 
That's why it's important to improve processes when they are not working well. In this workshop we look at how you can do this. Formal processes are documented, and have well-established steps. 
When everyone follows a well-tested set of steps, there are fewer errors and delays, less duplication of effort, and staff and customers feel more satisfied. Processes that don't work lead to numerous problems. 
By identifying, eMAP(ing) and refining, you can improve your business. 

business growth strategy

Facilitated Strategy Workshops

Many companies fail to achieve their desired growth targets in revenue and profitability each year. Why is growth so elusive?

Based on our experience, there are two major reasons:

1. Inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments.

2. An infrastructure that cannot support successful execution.

There are strategies to improve the chances for success. Icarus helps build a systematic framework comprised of three strategies for growth and three key elements for successful execution. These strategies and key elements increase the probability for success.